Marketing Specialist

Posted: 04/16/2023

Tolar Systems, a leading provider of IT services across central and west Texas for over 20 years, is currently seeking a creative, confident marketing professional who is ready to take the next step in their career and help us increase our marketing footprint! 

Responsibilities:

  • Plan and coordinate events, including trade shows, client events, and training seminars.
  • Manage and create content for our social media channels (Facebook, LinkedIn).
  • Write content for our website, blog, and other marketing materials.
  • Develop and execute email marketing campaigns.
  • Contribute to and execute brand awareness campaigns, including billboards, posters, digital screens, transit advertising, street furniture, and other forms of public advertising.
  • Monitor and report on the effectiveness of marketing campaigns.
  • Establish and ensure that brand guidelines are followed in all marketing and advertising efforts.
  • Work closely with a third-party marketing team to implement marketing strategies and develop campaign concepts and messaging
  • Communicate with our clients and prospective clients to build relationships and gather feedback.
  • Assist with basic graphic design and video editing.
  • Manage our monthly training webinars and join webinars/presentations as needed.
  • Manage relationships with media vendors and participate in rate and placement negotiations

Requirements:
  • Bachelor’s degree in marketing, communications, related field or equivalent experience
  • 2-4 years of general marketing and communications related experience
  • Experience with Facebook and LinkedIn management/promotion, email marketing, event planning/coordination, basic graphic design, and video editing preferred
  • Strong interpersonal and written and verbal communication skills
  • Proven ability to multitask, prioritize, organize, focus, adapt to changes quickly, and follow-through.